Competitive tools are often used in under-the-hood developer tools. These tools help developers to reduce development time and deliver higher-quality applications. It is also essential for a developer to undergo the testing process of the application with competitive tools before doing a final check on the application.
Top Competitive Intelligence Tools Used By Companies
SpyFu is a viral competitive intelligence tool available for users to understand the presence of their competitors in terms of technology and services. It also helps to learn about their marketing efforts and how well they are performing. SpyFu uses a complex algorithm that queries millions of pages online to gather information about different businesses.
2. Google Alerts
Google Alerts is a very user-friendly tool users use to get updates on business news instantly. It provides updates from news, blogs, videos, webpages, and more. It also helps to search for information or products.
KeyHole is an online web-building tool used to create online websites and applications. It provides a platform for building web-based applications that are interactive and responsive. KeyHole generates high-quality websites, but it claims its quality lies in using HTML 5 instead of CS3 standard.
SiteMeter is another leading developer tool developed by Google for website analysis and performance tracking. It helps businesses to easily track their website performance and check how well they are operating. It also monitors the website’s traffic and helps identify its main areas of success.
Balsamiq is a user-friendly wireframe tool developers use to create interactive wireframes for web pages, applications, or products. It is beneficial in creating low-fidelity mockups and prototypes so that users can understand them better without confusion.
How To Choose A Competitive Tool
1. Matching With Business Goals
There are several tools available in the market to choose from. It would help if you were very specific about selecting a competitive device and what you want to achieve using that tool. Never go for something just because everybody else is using it. Make sure to identify whether it will help you achieve your business goals and then choose the tool accordingly.
2. Cost Of Tool
A competitive intelligence tool should be cost-saving and time efficient; it should also help you increase the productivity of both developers and managers simultaneously.
3. Ease Of Use
A useful tool must be easy-to-use and provide users flexibility to customize it according to their requirements. It should also be scalable and help you to build new applications easily.
How To Use The Tool To Get Advantage Over Competition
1. Identifying Your Weaknesses
Now that you have selected the tool, it is time to use it and identify where your weaknesses lie. This way, you can strengthen your business and avoid losses in terms of revenue and profits.
2. Attracting New Clients
The tool is used to analyze your business’s market share to identify how many new clients are attracted by you and how many are getting attracted by other companies. An effective tool will also help you find out what marketing strategies your opponents use that attract more clients than yours.
3. Identifying Competitors
Once you have identified your competitors, it is time to use the tool and find out how well they are performing in terms of market share or any other metrics like revenue, profits, or something else. The device can be used to compare different businesses.
Competitive intelligence tools are an essential part of developer tools used by businesses. It helps developers do a better job and helps them understand the market trend in terms of technology and services. It is also essential for a developer to use competitive intelligence tools before doing a final check on the application.